A creative shift for brands, spaces & people
 

WHITELABEL is a Munich based creative studio with international experience – offering strategy & design for brands, spaces and people.

Inspired by the original meaning of “White Label”, we regard ourselves as creative partners who commit themselves to the customer's brand as if it was their own. That’s why we ask questions, think, debate and laugh for the benefit of its power – rather than gratifying our own egos.

 
 

————A
CREATIVE SHIFT
FOR BRANDS,
SPACES & PEOPLE————

 
 

We think of creativity as an element of innovative and social development – it is fundamentally about problem solving and finding new visions. We combine strategic clarity, empathic design and effective technology in our collective working process to stimulate a change of perspective and attitude.

We bring together different qualities, ideas and approaches for the Creative Shift of brands, spaces & people.

 
200525_WL_web_CS_011.png

ASK&
LISTEN

explore
analyze
understand

200525_WL_web_CS_021.png

THINK&
PLAY

focus
develop
create

200525_WL_web_CS_033.png

SHIFT&
LIVE

integrate
elaborate
supervise

 

STRATEGY

Trends & Insight
Brand strategy, purpose and positioning
Storytelling
Culture & Change Management
Process & Workflow
Workshops & Trainings

IDENTITY

Brand design
Employer Branding
Communications
Analogue & Digital
Signage & orientation systems
Data Management

EXPERIENCES

Spatial Branding
Scenography
Interior Design
Web Design
Events & Trade Shows
Interactive Media Solutions
Content Supervision

 

————WHITE
BOARD————

 
 

Explore some selected cases of our work.

We've worked for A1 Telekom Austria, Adidas, Audi, Blackspace, BMW, Burda, Daimler, Deutsche Messe, Durst, Eventureline, icon incar, KMS Team, Marcus T., Mercedes-Benz, Mutabor, Osram, Schmidhuber, SKY, SpringerDippold, Telefonicá, Volkswagen, Vodafone and many more…

 
 

————WHO
WE ARE————

 
 
More about the founder Anders Herwig

More about the founder Anders Herwig

 

An extensive network of creative partners allows us to provide our customers with flexible and intelligent solutions. We deeply believe in the benefit of fluid collaboration of specialists.

With more than 20 years of experience, we know how to glean ideas and find solutions to different and sometimes unusual challenges. It is our passion to create compelling and inspiring identities and experiences for unique brands – by working, debating and laughing together.

 
 

————JUST
SAY HELLO————

 
 
 

STUDIO
WHITELABEL

Reichenbachstr. 10
80469 Munich, Germany
hello@studio-whitelabel.com