»READY TO PRINT«
DURST PHOTOTECHNIK SPA, Light Installation
DURST PHOTOTECHNIK SPA is a world-leading manufacturer of advanced digital production technologies. Within its active business areas, the new headquarter in Brixen, northern Italy, represents a powerful symbol of the company's transformation. Especially the organically shaped “pixel facade” creates a high recognition value.
Based on its graphical language, we developed the concept of a light installation in the welcome area of the headquarter. The backlit topographical structure alludes to the expression "Ready to print" and creates a playful three-dimensionality.
