»EXPERIENCE TRANSFORMATION«
DURST PHOTOTECHNIK SPA, Customer Experience Center
DURST PHOTOTECHNIK SPA is a world-leading manufacturer of advanced digital production technologies. In its active business areas, DURST is the first choice and a preferred partner for the transformation and digitization of industrial production processes. DURST is a family company with an 80-year history and with a focus on the values of innovation, customer orientation, sustainability and quality.
The Customer Experience Center in the futuristic new headquarter in Brixen, northern Italy, embodies the transformation into a highly specialized, high-tech business. The integrated concept has been incorporated into the architecture of the building as it connects a new administrative block with production facilities. Based on the new Corporate Identity of DURST, we developed a spatial concept aiding orientation and a clear customer journey, in order to provide an overview of the different product segments.
